Popular eCommerce platform eBay is the latest brand to join the metaverse frenzy. The company has submitted different trademark applications to offer services and products in the metaverse.
Michael Kondoudis, a trademark attorney, revealed details of the application on June 28th on Twitter. Michael Kondoudis is well known for revealing the metaverse trademark applications of various firms.
According to Kondoudis, eBay applied on June 23rd to the USPTO (the United States Patent and Trademark Office). The firm applied for NFTs, NFT trading, NFT exchanges, and online stores with virtual and physical goods.
eBay’s Future In The Metaverse
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An overview of eBay’s trademark applications shows the company’s interest in several areas. The eCommerce platform wants to offer an interactive and engaging website.
This would allow users to interact with virtual assets on the blockchain. Furthermore, the firm also wants to provide exchange services related to NFTs.
As the concept of the metaverse grows, various eCommerce companies are showing interest. Most offer features such as personalized customer experience and better user engagement.
Notably, eBay’s latest metaverse advancement might benefit the company in several ways. It could attract more customers to the platform and increase sales.
In addition, this would allow it to weave through the ongoing market crisis. According to Finbold, the firm’s stock went down on June 28th. This was after its value depreciated by about 30% YTD.
More Companies Fighting For A Spot In The Metaverse
eBay is not the only e-commerce platform vying for a place in the digital space. Amazon has also shown interest in the upcoming industry.
The company recently announced plans to improve customers’ experience by creating Amazon View. This is an augmented digital room that shows users the 3D layout of a house.
Generally, several brands in diverse industries are catching the metaverse fever. The driving force for most of them is to improve customer experience and interaction.
Recently, Mars Inc., a chocolate company, filed a trademark application. This will allow its brand, M&M, to offer NFTs in the digital space.
Other firms taking a dive into the metaverse include fast-food brands KFC and McDonald’s. In the automobile industry, the DeLorean Motor firm submitted two NFT apps in May.
Overall, more trademark applications are coming up every day. According to Finbold, the United States has recorded increased applications from January 1st to May 31st, 2022. Companies have filed over 4,000 applications during the period.
